Marketing phrases of the week

Marketing automation | Marketing Glossary

Marketing automation

Marketing automation is a term used to describe a range of tools available to businesses and organisations that can help to streamline and improve their marketing efforts.


Outreach

Outreach is an important concept in the world of marketing.

Outreach | Marketing Glossary

OpenSearch

OpenSearch is an open standard for search engine web APIs.

OpenSearch | Marketing Glossary

Autoresponder

An autoresponder is an automated email service that sends pre-written messages to contacts following specific predetermined triggers.

Autoresponder | Marketing Glossary

New to the world product

A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem.

New to the world product | Marketing Glossary

Qualified lead

A qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer.

Qualified lead | Marketing Glossary

Content curation

Content curation is the process of reviewing, organising, and selecting content from various sources and publishing it in a single platform or publication.

Content curation | Marketing Glossary
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