Marketing phrases of the week

User interface | Marketing Glossary

User interface

A user interface (UI) is the interface between the user (the person using the product or service) and the system they use.


Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.

Local search | Marketing Glossary

Integrated marketing

Integrated marketing is the big idea in marketing today.

Integrated marketing | Marketing Glossary

API

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.

API | Marketing Glossary

Brand journalism

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.

Brand journalism | Marketing Glossary

Below the line

"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.

Below the line | Marketing Glossary

Return visitor

A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.

Return visitor | Marketing Glossary
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