Marketing phrases of the week

Marketing | Marketing Glossary

Marketing

Marketing is a broad term used to encompass the activities a company takes to generate awareness, interest, and ultimately, sales in their products or services.


Opt out

Opt-Out is a term used in the world of marketing to describe the process by which an individual can indicate that they do not want to receive further communications from a specific organisation.

Opt out | Marketing Glossary

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service.

Cost plus pricing | Marketing Glossary

Promoted content

Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content.

Promoted content | Marketing Glossary

Creative Assets

Creative assets refer to anything a company creates and uses to share its branding, message, and values.

Creative Assets | Marketing Glossary

Persona

A customer persona is a semi-fictional representation of your ideal customer.

Persona | Marketing Glossary

Voicemail

Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time.

Voicemail | Marketing Glossary
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.