Marketing phrases of the week

Earned media | Marketing Glossary

Earned media

Earned media is a type of media coverage that refers to publicity or visibility that arises from unpaid sources.
CRM | Marketing Glossary

CRM

CRM stands for Customer Relationship Management.

 Competitive advantage | Marketing Glossary

Competitive advantage

Competitive advantage is the term used to describe any action or activity that gives a business an edge over its rivals in the marketplace.

 Social graph | Marketing Glossary

Social graph

Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter.

 Vlog | Marketing Glossary

Vlog

A vlog is a video blog, which is essentially a way of sharing your thoughts, ideas, and experiences through video content.

Page exit ratio

Page exit ratio is a key metric used in digital marketing to measure how successful a website or page is in engaging users and retaining their interest.

Page exit ratio | Marketing Glossary

Positioning

Positioning is the process of positioning a brand or product within the minds of a customer or target audience.

Positioning | Marketing Glossary

SERP Position

SERP Position is a term used to refer to the placement of a website or page on the search engine results page (SERP).

SERP Position | Marketing Glossary

LinkedIn

LinkedIn is an online professional network used by millions of people around the world.

LinkedIn | Marketing Glossary

New visitor

A new visitor to a website can be described as an absolutely fresh website visitor - somebody who has never been on the website before.

New visitor | Marketing Glossary

Big data

Big data is a term used to describe immense and complex datasets which can be difficult to process using traditional methods of data analysis.

Big data | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.