Marketing phrases of the week

Focus group | Marketing Glossary

Focus group

A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.
Magazine advertising | Marketing Glossary

Magazine advertising

Magazine advertising is a popular and cost-effective form of advertising that can help small businesses reach their target audience.

 Publicity stunt | Marketing Glossary

Publicity stunt

A publicity stunt is an unconventional marketing tactic used to draw attention to a product, service, or cause.

 Distribution channels | Marketing Glossary

Distribution channels

Distribution channels refer to any pathway or network used to move a product or service from the manufacturer or seller to the customer.

 Podcast | Marketing Glossary

Podcast

Podcasting is one of the latest and most popular forms of media with the ability to reach an ever-growing audience.

Ranking signal

Ranking Signals are the metrics used by search engines to determine the ranking positions of webpages within search engine results pages (SERPs).

Ranking signal | Marketing Glossary

Paid inclusion

Paid inclusion is a form of online marketing where companies pay to have their website included in a search engine's results.

Paid inclusion | Marketing Glossary

Social media advertising

Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message.

Social media advertising | Marketing Glossary

Moneyback guarantee

A money-back guarantee is a type of promise made between the buyer and seller that the buyer has the right to return a product or service for a full refund or exchange if it does not meet the agreed-upon quality or performance standards.

Moneyback guarantee | Marketing Glossary

Blog

A blog (short for “web log”) is an online platform which allows you to express your thoughts, opinions, ideas and interests to a wider audience.

Blog | Marketing Glossary

Contextual advertising

Contextual advertising is an online marketing technique that involves placing ads in the content of websites, search engine results and other online platforms, in order to be able to target potential customers by taking into account what they are reading or searching for.

Contextual advertising | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.