Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time.
The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design.
Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers.
A content farm is an online platform used by businesses and organisations to create, share and distribute their content.
A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.