From A to Z: Your comprehensive marketing glossary.
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Top of the Funnel (TOF) is a marketing concept that describes the initial part of the customer journey—from the moment a prospective customer first becomes aware of your company or product, to the point when they express interest in what you offer.
An on-hold message is a type of audio message that is broadcast to callers when they are placed on hold by a call centre or business.
Brand engagement is the level of connection and interaction a consumer has with a company’s brand.
Pain points are areas within a customer’s life that create distress or need some form of improvement.
New product development is a process used by businesses to identify, design, and create new products that could be sold to customers.
