Marketing phrases of the week

Door to door sales | Marketing Glossary

Door to door sales

Door-to-door sales refers to a direct sales strategy whereby salespeople knock on residential or business doors and attempt to make sales directly with the people behind those doors.


Google Panda

Google Panda is an algorithm update from Google that was first released in 2011.

Google Panda | Marketing Glossary

Networking group

Networking groups are an effective way of developing and fostering professional relationships.

Networking group | Marketing Glossary

Programmatic advertising

Programmatic advertising is an automated form of online advertising which uses sophisticated technology to streamline and improve the effectiveness of the process.

Programmatic advertising | Marketing Glossary

Multivariate testing

Multivariate testing is an approach used in online marketing campaigns to test changes in websites to maximize conversion rate.

Multivariate testing | Marketing Glossary

Knowledge Graph

Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services.

Knowledge Graph | Marketing Glossary

Microblogging

Microblogging is a form of communications that uses a range of formats, such as text, photos, videos and audio clips, to quickly express ideas, thoughts and feelings in a very concise way.

Microblogging | Marketing Glossary
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