Marketing phrases of the week

Lifecycle stages | Marketing Glossary

Lifecycle stages

Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time.


Keyword

A keyword is a word or phrase used to search for information or to identify content.

Keyword | Marketing Glossary

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.

Ambient media | Marketing Glossary

Facebook Business Page

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.

Facebook Business Page | Marketing Glossary

Lead magnet

A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.

Lead magnet | Marketing Glossary

Long Tail Keyword

A ‘long tail keyword’ is an incredibly powerful tool for marketers and businesses looking to increase their search-engine visibility and website traffic.

Long Tail Keyword | Marketing Glossary

Deep link

Deep linking is a technique used in digital marketing that provides web users with a direct link to a specific and more relevant page within a website.

Deep link | Marketing Glossary
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