From A to Z: Your comprehensive marketing glossary.
Recent searches:
Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales.
Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts.
Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013.
Social signals are the public signals a company sends out in order to communicate with its customer base.
Astroturfing is a term used in marketing or advertising that uses deceptive tactics to give the impression that public opinion supports something, when in reality, it does not.
