Marketing phrases of the week

Contextual advertising | Marketing Glossary

Contextual advertising

Contextual advertising is an online marketing technique that involves placing ads in the content of websites, search engine results and other online platforms, in order to be able to target potential customers by taking into account what they are reading or searching for.
Online press release | Marketing Glossary

Online press release

An online press release is an effective tool for getting attention for your business, organisation, or event on the internet.

 Copyscape | Marketing Glossary

Copyscape

Copyscape is an online tool designed to help website owners and content creators protect their work from plagiarism.

 Internal link | Marketing Glossary

Internal link

An internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application.

 Blogosphere | Marketing Glossary

Blogosphere

The blogosphere is a term used to refer to the collective body of all blogs and bloggers on the internet.

IP Address

An Internet Protocol address, commonly referred to as an IP address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

IP Address | Marketing Glossary

PR campaign

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales.

PR campaign | Marketing Glossary

Loyalty programme

A loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases.

Loyalty programme | Marketing Glossary

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

Tripwire marketing | Marketing Glossary

Live chat

Live chat is a form of online customer service wherein customers can interact with businesses instantly.

Live chat | Marketing Glossary

Content aggregation

Content Aggregation is the process of collecting content from different sources, websites and sources into one place.

Content aggregation | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.